BAJO ZERO Artisan Mexican ice cream
A playful, fun, and contemporary identity for an artisan Mexican ice cream brand.
BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION
CLIENT
BAJO ZERO (“Below Zero”), an artisan ice cream brand established by Lorena, a young female entrepreneur from Hidalgo, Mexico. Lorena was looking for a friendly, modern and cool identity – pun intended.
CONCEPT
The concept draws on Mexicans’ strong sense of identity, with “Rosa mexicano” (“Mexican pink”) being considered the colour of a nation. The brand “BAJO ZERO” is spelt slightly differently to what it should be in Spanish, which adds great recognition factor. The visual identity is simple and refined with a nod to ice cream scoops combining aspects of Mexican culture with a modern and elegant colour palette.
COLOUR PALETTE
HEAVENLY
#EAA6CA
INDULGENT
#00525F
SPRINKLES
#87CEB7
FRESH
#ED69A7
