Sophia A. Bayly Stylist
Style meets strategy: brand development for an editorial identity and chic online presence for a personal stylist.
CREATIVE DIRECTION | BRAND DEVELOPMENT | WEBSITE | SOCIAL MEDIA CONTENT
CLIENT
Sophia A. Bayly is a personal stylist with a mission to help busy female entrepreneurs show up stylishly for their multifaceted lives.
After a decade of cutting her teeth in the London fashion industry, Sophia recently launched her own business. Since then, she has helped countless female founders bring their style in step with their busy lives.
www.sophiaabayly.com
https://www.instagram.com/sophia.a.bayly/
CONCEPT
Through a series of workshops we came up with a “modern scrapbook” design concept for both Sophia’s socials and her website.
Playing with the juxtaposition of cutting through the noise whilst at the same time being inspirational, the design authentically reflects Sophia’s approach to personal style.
Strong brand elements, and considered placement of imagery and typography make for a chic and visually engaging identity and online presence.
COLOUR PALETTE
A BIT OF DRAMA
#341B21
CLASSIC STYLE
#8A4537
FREE MIND
#B7BFCA
BLANK CANVAS
#E1E2DC
Client results ･
Client results ･
