Flavours of London
A playful conceptual identity and packaging concept that puts London’s diverse foodie scene on the map.
CONCEPTUAL PROJECT | CREATIVE DIRECTION | VISUAL IDENTITY | ILLUSTRATION | PACKAGING DESIGN
CLIENT AND BRIEF
Conceptual project for quirky souvenir shop ‘We built this city’. The brief was to design a souvenir that would represent London.
CONCEPT
London’s vibrance and diversity enables communities to come together and experience each other’s cultures through something we all love – good food.
The product combines flavour sachets from a variety of cuisines, recipe cards and a destination guide – housed in a traditional British tea caddy. The packaging concept makes creative use of the London tube system to represent the garden from which everything is growing.
