Maria Underwood Artist
Through collaborative workshops we built a brand presence that gave Maria the confidence to step into bigger opportunities.
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | PRINT DESIGN | WEBSITE
CLIENT
Maria Underwood is a contemporary portrait and figure artist based in Deal, Kent. Maria was looking for a new visual identity that feels authentic to her and captures the essence of her joyful signature style – figures with a sense of movement, rhythm and energy celebrating women at any age who are comfortable in their own skin.
CONCEPT
In a series of strategic workhops we broke down the essence of what the new brand should look and feel like and condensed it into an appropriate visual language. The logotype created from a modern typeface with a vintage vibe has a classy yet understated quality, whilst the colour palette feels approachable, warm, modern and stylish.
THE MOODBOARD
COLOUR PALETTE
LIFE
#E1945C
HUMAN
#E5c8AA
MOVEMENT
#E0D2F3
THE OUTCOME
Client results ･
Client results ･
Maria’s wins
When your brand reflects who you are, it empowers you to connect with the right people, step into bigger opportunities, and build a community that feels right. Here’s how my client and friend Maria owns her brand.
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Maria successfully competed in Sky Arts Portrait Artist of the Year 2023, with her portrait being chosen by her sitter, British radio and tv presenter, journalist and author, Nihal Arthanayake.
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Maria’s art has been featured in various newspapers and magazine articles and she wasn’t even afraid to tell her story live on air with Deal Radio. That takes guts!
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In autumn 2024 Maria presented her art at her first solo exhibition at the Astor Theatre in Deal.