Luxury DAY TRIPS to France
A playful, characterful identity capturing the joy of escaping across the Channel for a little taste of France.
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION | WEBSITE DESIGN | SOCIAL MEDIA MANAGEMENT | LAUNCH
CLIENT & BRIEF
A new travel concept offering fully hosted day trips from Kent to northern France, with everything taken care of. I came on board from the start, creating the strategy, visual identity and website, and continuing to support the brand through launch and social media.
With support and selected photography from Calais Tourist Board. ©NOHCAB_CALAIS XXL TOURISME
CONCEPT
The idea was to capture the charm of a day in France without relying on the usual clichés. The identity mixes elegant, slightly nostalgic typography with playful details, bold colour and a relaxed editorial feel.
The palette takes its cues from the experience itself: sea and sky, wine, strawberries, gâteau and the French coast, creating something fresh, friendly and unmistakably French.
COLOUR PALETTE
LA MER
#BFD4F3
GÂTEAU
#F0E2D1
VIN ROUGE
#A5102D
FRAISE
#EEBDC6
LA CÔTE
#9F9231
THE WEBSITE
