Talia Heritage Jewellery
A strategic process that delivered a no-revision visual identity that feels authentic, elegant, and effortless.
BRAND STRATEGY | BRANDING | VISUAL IDENTITY | WEBSITE DESIGN | CONTENT DESIGN | ART DIRECTION | LAUNCH
CLIENT
Talia Heritage stands for timeless, handmade jewellery for your everyday. Each item is one of a kind, shaped by whatever inspires Talia in the moment. Influenced by a blend of Middle Eastern and Scandinavian heritage as well as her current home by the Kent coast, the pieces balance simplicity with creative expression, with organic forms and chunky, earthy, textured design.
CONCEPT
This identity was about finding the sweet spot between Scandinavian restraint and Middle Eastern opulence. Minimal, elegant lines meet rich textures and warmth, reflecting clarity and depth. The result is a brand that feels personal and premium without pretence. It captures the craft of the jewellery, as well as the spirit behind it. A visual identity that is, in Talia’s own words, “just me.”
THE MOODBOARD
THE OUTCOME
COLOUR PALETTE
OLIVE
#464C1E
DARK TAUPE
#3E3B37
GOLD
#AF8249
COPPER BLUSH
#F7BA95
TAKING THE BRAND ONLINE
The next step was translating the brand into a website that felt just as considered. Rather than simply applying the new branding, I reworked the customer journey, refined the copy, art directed new imagery and refined the customer journey.
The result is an online experience that feels as handcrafted as the jewellery itself, calm, layered and personal, with a visual language that reflects Talia's approach to making.
MORE ABOUT MY PROCESS
Starting with strategy, and asking the right questions means fewer detours - and a brand that feels right from the first draft.
1 STRATEGY FIRST
Two in-depth strategy sessions, and a document defined values, audience, and opportunities.
2 FINDING THE VOICE
A brand personality quiz uncovered the brand’s character and tone of voice.
3 DESIGN AND DELIVERY
From there, I developed the visual identity. It landed so closely with Talia’s vision that no alterations were needed.
4 THE TOOLKIT
Finally, I delivered a set of brand guidelines, that give Talia the tools to apply her visual identity confidently across every touchpoint.
Would you like your brand identity to feel this aligned, premium, and personal? Let’s have a chat.